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"Dmitry Greku" BiziNet Articles



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Digital Hysteria Vs Pragmatic Approach

Dmitry Greku

Perceptions kill common sense, build wrong opinions, cause a lot of unnecessary moves to be taken and as a result, can bring a business to failure. As someone pointed out to me many years ago – “It’s a digital world out there!”  This is true, but we still work with people. It would be amazing and easy to operate a business if we could simply transfer all our duties and responsibilities to Mr Digital and live happily ever after. Fortunately, it’s not that simple.



Dmitry Greku, BiziNet Media
BiziNet Magazine #91 - July/Aug 2018


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