"Bartercard Australia" BiziNet™ Articles

No amount of money can buy customer loyalty. If a company's product or service is good and trustworthy, customers will inevitably come back to support that brand. However, no matter how good a product or service may be, businesses still need to come up with effective customer loyalty strategies to build customers' trust, improve customer interaction, increase engagement, and actively retain them after their first purchase, and no more so than now given our current economic situation.

Businesses are always looking for ways to gain more customers, and that has never been truer than now given the current economic situation. Without well-defined objectives and a well-planned marketing strategy, it can be a challenging task.

During these unprecedented times, you may find you’re needing to seek alternative ways to remunerate employees, and when the dust does settle it may also provide a good alternative to get your business back on track.

The ancient concept of bartering has been around for centuries, yet it's still very relevant today and trading your products in exchange for what you need or would otherwise have purchased in cash can be the ultimate business tactic. Not only do you attract new customers in the process, you can also increase the profitability of your business, managing stock more effectively and participating in a supportive network of other businesses. What's more, your Bartercard members can serve as the perfect opportunity to increase your cash paying clients. Who would pass up an opportunity like that for extra income?

No matter how long you've been in your business or how smoothly you run it, you can be sure that at some point there will be challenges. That's simply the nature of business. There are times when you'll get off track, experience a downturn or hit a plateau. It doesn't mean you have to stay there for long. Here are four tips on how you can revive your business with Bartercard and get back on the path to success.