Why Successful Businesses are so Obsessed about their CRM

I hear this a lot: we've got a CRM but we don't know if it's set up correctly. In this article, I'll take you through the main reasons that businesses invest in a CRM.
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I hear this a lot: we've got a CRM but we don't know if it's set up correctly. In this article, I'll take you through the main reasons that businesses invest in a CRM.
Remember that lovely buzzword "pivot" from last year? It's a word that many of us might want to forget - but if we're really honest with ourselves, it's a word that forced businesses did things differently - in rapid time, and it produced incredible results.
We often get so hooked on our businesses and don't always get the chance to see how other may perceive what we do. In this article I'd like to share how we turn a 360 on my business partners perception on the value of Branding.
A lot of business owners think that your brand is your logo. It is so much more than that. You need to know who you are, who your customers are as well as what your business stands for. This includes attributes you want for your brand and the feelings you want to elicit from your clients when they work with you. In essence, you need to create a personality for your brand.
With such a wide variety of CRMs on the market, it's hard to know which to pick that'll fit all the needs of your business. We paired up with some great businesses and savvy CRM'ers to bring you an in depth look at some of the industry leading platforms on the market. In this article we will cover off what makes each CRM unique and what it may take to implement it into your business.