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SMB DIGITAL - Event Brings Big Technology Success to Small Businesses

SMB Digital - free-to-attend 30-31 March at ICC Sydney.

Big buzzwords like Artificial Intelligence, Digitisation and Automation are all well and good for big corporates with big budgets, but the perceived complexity and strain on resources required to make them work can relegate them to the Too Hard Basket for smaller companies.

Cutting to the chase; when it comes to technology, SMBs need to know what will give them their best bang for their buck and what will maximise their impact and reach with customers.

Created specifically to provide answers to these questions, SMB Digital will take place on 30-31 March 2022 at ICC Sydney. This free-to-attend two-day conference and exhibition has been created to help small business leaders access of all kinds of technology to increase their profitability and ROI. It's the only event of its kind in Australia that is just for small-and medium-sized businesses showcasing actionable ideas and insight into transformative practices and digital technology.

The conference portion of the program will feature experts and success stories sharing imitation-worthy pathways to brilliance using things like AI, data analytics, data strategy and digital marketing. Sessions include: Thinking about data differently; How to flood your pipeline with warm qualified leads; Cyber security: cyber culture eats cyber security for breakfast; and Your next hire might not be a human being.

There are also three workshop you can sign up for on Day 1: 'Governance automation in AWS; What's a CRM and why it's critical that your business has one that ACTUALLY works; and Marketing in a digital world - maximizing how to be found online.

Think like a fighter pilot

Elite fighter pilot, Christian 'Boo' Boucousis is one of two keynote speakers headlining SMB Digital. Boo will be there to share the fundamental principles that guide the best athletes, high flying enterprises and fighter pilots alike. He believes that high performance is over-rated and the key to success is 'deep performance'.

"I've realised that high performance actually isn't what people are looking for. What they're looking for is a much broader application of performance across entire organisations. This notion of high performance quite expensive and it requires an intense rate of effort. It's disruptive and not sustainable.

"Deep performance is a much broader approach - instead of week-to-week outcomes, it's about looking at things over a much longer period of time on a generational level."

Check out the full SMB Digital program and register to attend this free event at

Published on by BiziNet

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