Perceptions kill common sense, build wrong opinions, cause a lot of unnecessary moves to be taken and as a result, can bring a business to failure. As someone pointed out to me many years ago - "It's a digital world out there!" This is true, but we still work with people. It would be amazing and easy to operate a business if we could simply transfer all our duties and responsibilities to Mr Digital and live happily ever after. Fortunately, it's not that simple.
People do business with people. Relationships are personal - there's nothing digital about them.
Digital developments within the evolution of mankind provided us with a set of new tools. These tools made doing business faster, more efficient and smarter. However, they haven't replaced relationships and trust.
For example, marketing is not just advertising here and there. Marketing is a set of activities which grow trust in you as a professional in your field and bring your business closer to sales. It's easy to check if your marketing works - just ask yourself a simple question "Is the trust other businesses place in my brand and me growing with the marketing I do?" Please make sure you give yourself an honest answer.
Sometimes a simple idea leads to a great development. I just received outstanding feedback from one of our internal Marketing Partners. A 'Partner' is a business who is a Business Alliance Australia (BAA) Member who also provides some of their resources for BAA's marketing campaigns. BAA staff do all the work and the Partner benefits from a response on the campaigns' results. In this particular case, the Partner's old contacts were activated, started responding and becoming engaged. New sales were generated with old clientele who had not been active for quite some time.
At the moment, BiziNet is launching a new service - BiziAppointments. BiziNet has a pool of great professionals in multiple fields who are always ready to help and provide much-needed assistance. It all starts with a simple question: "Do you need help?" The answer is: "Our Experts can help". BiziAppointments is a lead-generating tool which brings together BiziNet Experts and business people in need. Any business in need choose where and when they require assistance, then an Expert gets in touch. This is a free service and an effective vehicle to move our members and contributors onto the front line in business development.
Digital instruments are developed by people, so other people can get better and more efficient access to people with knowledge. Don't digitise yourselves to the limit! Stay in touch and grow vigorously.