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Dmitry Greku
Dmitry Greku

Marketing is a science, a much more complex subject than many of us would like to think. It requires people with hands-on practical experience. Marketing, pretty much like any other business skill, cannot be mastered by theoretical study. It comes from knowing the business, interacting with the business community, listening to many people, sorting out their correct and not-so-correct opinions, analysing positive and negative feedback on multiple issues, having the ability to understand many different subjects and concepts, and being engaged across the business interests of a wide range of firms and industries.

A high quality promotional campaign can only be executed from a well-designed tried and tested marketing platform. This platform can be an established publication with a carefully targeted distribution system; or it can be an online application – e.g. a well-known and widely used website with a lot of traffic. There is a reason why magazines, radio, newspapers and TV stations of the past used to charge tens of thousands of dollars for a full-page ad or for a 15-second commercial. They were these tried and tested platforms, and held the audience to prove it.

Times have changed. There are newer technologies that allow us to print with greater cost efficiency. Versatile video and audio content that supports digitally published articles can be featured. We can create social media posts in groups with an army of followers. It’s today’s reality trend – these new platforms are much more affordable, still effective and fit budgets of Small & Medium Enterprises.

All issues of the BiziNet Magazine (previously Business Resource & Lifestyle) from 2008 onward have been published online as flip-books and PDF files. The more recent editions have every individual article published digitally with its own dedicated Landing Page. We have also started using QR codes to provide access to online content for magazine readers and support our contributors’ online published articles with business contact details, as well as video and audio content on

After a decade of digital publishing, we came up with a new concept - BiziNet Digital. BiziNet Digital allows lower cost access for new startup and SME contributors to be published in BiziNet. Every BiziNet Magazine print edition will now have a dedicated Digital Contents page with the contributor’s article title, contributor’s name and company name. This will allow BiziNet readers to find more articles that will be available online, and enjoy a wider range of quality content across a larger spectrum of business topics.

BiziNet Digital also includes audio content support. This is an option for those short on time who perhaps like to listen to podcasts as they drive to and from business meetings. From the September-October 2017 issue of BiziNet, a selected range of our articles will also be available for “listenership” – not restricted to readership only.

BiziNet Digital will not just publish and host digital contributors’ content, but will also provide PR services for our contributors through all available digital and offline channels – social media, emails, optimised landing pages, networking events, Partnership arrangements, etc.

Published on by BiziNet

BiziNet Media

BiziNet Media

Tel: 1300 889 132
Postal Address: PO Box 37, North Ryde BC NSW 1670

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BiziNet Magazine Issues
BiziNet Magazine #109 - Nov/Dec 2021
BiziNet Magazine #108 - Jun/Jul 2021
BiziNet Magazine #107 - Apr/May 2021
BiziNet Magazine #106 - Feb/Mar 2021
BiziNet Magazine #105 - Dec/Jan 2021
BiziNet Magazine #104 - Oct/Nov 2020
BiziNet Magazine #103 - Aug/Sep 2020
BiziNet Magazine #102 - Jun/Jul 2020
BiziNet Magazine #101 - Apr/May 2020
BiziNet Magazine #100 - Jan/Feb 2020
BiziNet Magazine #99 - Nov/Dec 2019
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BiziNet Magazine #96 - May/Jun 2019
BiziNet Magazine #95 - Mar/Apr 2019
BiziNet Magazine #94 - Jan/Feb 2019
BiziNet Magazine #93 - Nov/Dec 2018
BiziNet Magazine #92 - Sep/Oct 2018
BiziNet Magazine #91 - July/Aug  2018
BiziNet Magazine #90 - May/Jun 2018
BiziNet Magazine #89 - Mar/Apr 2018
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