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Mobile App vs Mobile Website: Which One's Better?

Grace Wong
Grace Wong

If your business isn't optimised for mobile, you're losing customers. It's as simple as that. But let's breakdown and compare mobile apps vs mobile websites.

If you're not embracing mobile technology, you're not in it to win it

Before we get stuck into it, let's get one thing perfectly clear. Mobile technology is here to stay, and there's no avoiding it. Whether it's a mobile-optimised website or a mobile app, your business needs to be on mobile, full stop.

Why? Mobile devices are responsible for approximately half of the total web traffic worldwide. In the first quarter of 2020, mobile devices generated 51.92% of global website traffic and it's climbing. Think about it, almost every Jane Doe and John Smith owns a mobile phone - even your mum, with her questionable tech know-how, has figured out how to share her favourite dog videos on Facebook while keeping tabs on you.

From online shopping to everyday banking, people aren't just relying on their mobiles to stay social. 50% of mobile web searches result in a transaction, and another 67% of consumers reported that having access to a mobile app will make them more likely to buy a product or use a service.

It's simple. If you're a small or medium business that isn't on mobile, you're losing customers and potential revenue. The horror.

Let's look at the main differences between a mobile app and a mobile website

For businesses without an exhaustive marketing budget, a mobile-friendly website should always be the first consideration in your digital marketing strategy. This is the bare minimum requirement that will help you establish a mobile presence in today's increasingly competitive digital age.

However, while there are certainly similarities between a mobile website and a mobile app, it's important to remember they're not the same, nor are they interchangeable.

Unlike a mobile website, a mobile app:

  • Must be downloaded and installed on to a mobile device
  • Usually has features and content that can be accessed without a Wi-Fi connection
  • Can interact and integrate with a mobile device's features, such as the camera, contact list, calendar, email, etc.
  • Allows virtually on-demand communication between the business and the user

Here's why a mobile app is worth your investment

Complementing your mobile website and enhancing your customers' overall user experience, a mobile app is akin to having a talented back-up singer who'll inevitably steal the show (in a good way).

Intuitive to their saved preferences and known behaviours, a mobile app offers a simpler, more efficient interface for your customers to accomplish certain tasks. Just one tap away, an app can facilitate your customers' bookings, offer live support, trigger instant notifications for sales events and more.

A direct connection between you and your customers, a customised mobile app works to further reinforce your brand, keeping your business front of mind. Plus, let's face it, apps are cool and will help you stand out from the competition. What more could a business ask for?

If you're ready for your business to elevate and cut through the noise, sans distractions of the world wide web, it's time to consider investing in mobile app development. And we'll step you through entire process, ensuring that your app meets your requirements, and exceeds your expectations.

Published on by BiziNet

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