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Could a Mobile App Enhance Your Small Business?

Grace Wong
Grace Wong

There's an app for everything and don't we love them. They are informative, entertaining, and importantly, useful. So why doesn't your business have one? Mobile apps aren't just for big business! They're a great way for small and medium-sized businesses to stand out from their competition because an app can simplify the buying or booking process for your customers.

Importantly, a mobile app ensures your business is only a click away at any time of the day or night. So, to your customers, you are there whenever they need you.

You must be visible to the customers at all times in today's market.

Statistics indicate that on average, Australians spend more than an hour a day on their mobile devices on their smartphones. While probably only a handful of applications make up the bulk of this total usage, it does not change the fact that every user must unlock, scroll and scan their device for the applications they are looking for.

Here are 4 reasons why you should consider having an app developed for your small or medium-sized business.

Reason #1: Attract more customers and make more sales
When more people know about you, more people will buy from you. Having your own mobile app in the app stores means your business will be seen by more people - locally, nationally and internationally. From there, the sales should follow.

Reason #2: Integrate your mobile app with your social media campaigns
An app should enhance your current business operations and marketing so during the development phase, look at ways you can integrate your new app with your social media campaigns. Including a review section will help to boost sales and build your reputation as a customer-focused business.

Reason #3: Learn what customer really think - in real time
Mobile apps allow you to communicate with your customers in real time. That means you can use your app to:

  • Promote special offers or exclusive deals
  • Run opinion polls to learn more about your customers' buying habits and attitudes
  • Obtain feedback on products or services they have already purchased from you
  • Ask for suggestions on ways you can enhance or expand your current range
  • Manage any complaints in a more controlled and personal environment

Reason #4: Collect important analytical data about your customers' behaviors and interests
Your business' app will help you track things like:

  • Popular products or services
  • User engagement
  • Downloads

This is highly valuable marketing information that will help you better understand your customers and their interests.

Could an app help your business?

Mobile Apps offer you an opportunity to engage and interact with your customers in a truly unique way. Not only that, a well-designed app will provide a return on your investment through:

  • Simplified booking systems
  • Increase brand awareness
  • More sales opportunities
  • Greater access to user analytics
  • Better customer experiences

Connect Mobile Apps are Sydney-based experts in building customised mobile apps for Australian businesses of all sizes.

If you are curious to learn how a mobile app could help your business, get in touch with Connect Mobile Apps by calling 1300 718 839 or contact us at We'd love to talk to you about what's possible.

Published on by BiziNet

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