"BiziNet Magazine #79 - May/Jun 2016" BiziNet Articles

Spare a thought for the harried office junior of days gone by. It’s two minutes to five and with great trepidation he tries to introduce the subject of a dry-cleaning problem on a Friday afternoon after he’s forgotten to pick it up. The agent’s shop has closed and half the staff is about to erupt knowing that they have nothing spick to wear on Monday.

I have always been a great believer in Western Sydney and its potential. Saying this nowadays is out of fashion and not many are ready to admit so publicly. I’ve met some genuine “Westies” who were born here, but they systematically imply that they were bred in the East or even in Parramatta, which in their opinion is not so “embarrassing.”

• ASX welcomes the addition of PRO IT, further enriching the thriving ALC community
• PRO IT is an Australian IT services provider with a unique focus on financial markets
• PRO IT will offer expert support and bespoke IT services to existing and new customers within the ALC

There are some potent stereotypes associated with those who work with technology but do the stereotypes do the ICT industry any favours?

Before a business can decide what legal steps are taken to protect its brand, the business must first determine what type of brand it is has or is going to market: corporate identity; and/or brand identity or image.