"Letter from the Editor" BiziNet Articles

Alliances with other parties is the key to success in any business. Such alliances are not only relevant to your business partners or organisations you do business with, but also to your best clients, suppliers and members of your network. They are the people and organisations you can rely on when growing your business.

The client is the top priority in any business - who is not familiar and doesn't agree with this statement? But, is the above axiom actually put to practice?

Another year is coming to an end and it's time to draw the line and see what this year was like to make sure the next one turns out even better.

Running a small business is an act of heroism. You're on your own. You're out there, starting your own thing that nobody cares about and your goal is to let them know you are here, doing your best, trying to convince them to give you their most valuable hard-eared asset in exchange for your products and services - Their Money!

Perceptions kill common sense, build wrong opinions, cause a lot of unnecessary moves to be taken and as a result, can bring a business to failure. As someone pointed out to me many years ago – “It’s a digital world out there!”  This is true, but we still work with people. It would be amazing and easy to operate a business if we could simply transfer all our duties and responsibilities to Mr Digital and live happily ever after. Fortunately, it’s not that simple.