Businesses are always looking for ways to gain more customers, and that has never been truer than now given the current economic situation. Without well-defined objectives and a well-planned marketing strategy, it can be a challenging task.
What business owners need to know is it all starts with defining your business goals, reviewing who you are as a brand, and what strategies are most suitable to employ when it comes to acquiring new customers and sustaining the ones you have. In short, businesses need to be open to improving their sales and marketing sector for their company to grow. There are no shortcuts when it comes to attracting, converting, and retaining customers. However, there are little ways to make your business more visible to potential customers.
Improve Social Media Presence
During the past couple of months, there has been more social media activity than ever before. Business owners need to capitalise on this to ensure you are increasing your reach to potential customers. Make sure your social media profiles are fully completed as this improves the visibility of your accounts making it more reachable by potential customers. Another way to improve your social media footprint is by simply adding your business name, business website, location, and contact information. Make it as easy as possible for customers to find you and contact you.
Engage with Loyal Customers
Engaging with your customers is also another way of attracting new ones. When you increase engagement by interacting with your existing customers via social media, you become more personable as a business. Through these positive interactions, your existing customers are more likely to spread these positive experiences to those around them, which potentially lead you to more customers. When customers feel valued, the more they are inclined to share your business to their circle. It is all about giving your customers a reason to market your business and enable them to do the work by encouraging and motivating your customers.
Partner with Local Business Partners
Partnering with local businesses allows you to expand your reach when you allow your respective customer bases to interact and naturally take interest in each other's offerings. It is all about choosing the right businesses to network with. Consider nearby businesses with a relatively related target audience. For example, if you are running your own flower shop, you may want to consider partnering with bridal stores or cake shops that may require fresh flowers for their own client base. Collaborating with local businesses is a great way to solidify your brand and allow you to attract new customers.
Reward your Customers
Having a good customer loyalty rewards program is a surefire way to attract new customers. When you incentivise your customers, they will become more motivated to refer you. The discounts and rewards that they enjoy can trigger their interest and enable them to act. Just like Bartercard, members get exclusive offers and lifestyle benefits that provide great opportunities and deals through its bRewards program. It is all about sharing your benefits with loyal customers and allowing them to speak highly about your own company and make referrals.
Time to devise a plan and attract more customers
The more customers you attract and convert, the more sales and more growth for your business. Remember, attracting customers is only the first step. You have the engage, interact, and retain customers if you want to keep the momentum. Be open, and test out the different marketing strategies, apply and develop the most suitable one that will inevitably increase the number of your loyal customers.