3 Networks Coming Together
I wanted to make a statement, grab everyone's attention, I wanted to let people know that I do things differently and I am serious about what I do and of course Sport had to be the theme.
At the AmCham GWS launch last month, the Mariani Motorsport 10,000HP Top Fuel dragster certainly helped us achieve that!
At Sports BC, we bring together Sports, Business and the Community.
We identify Sports teams or organisations that are seeking supporters (sponsors), we learn all about the organisation and importantly what businesses are associated to them, not just current sponsors, we mean all the players, their families and the companies they all work for. We are seeking B2B opportunities, more than just the obvious B2C opportunities most teams promote.
In parallel, Sports BC are building a portfolio of Business partners. Providers of many varied products or services that are seeking new markets and new ways to market. These are partners we trust and partners that we know have the same philosophy as us. We then match our partners with the appropriate Sports organisation.
Then we introduce a third partner to the relationship and that is a charity, both the sport organisation and the business must support a mutually agreed charity. That is to say that both parties work together to raise funds and awareness for a charity of their choice. Sports BC are building a portfolio of charities they can draw upon or they choose their own.
The charity also offers its own B2B opportunities. So that's 3 'networks' coming together, a 'sports' network, a 'business' network and a 'charity' network. All with the same philosophy of charity being an equal partner to the business relationship.
Take the Mariani Motorsports team and the sport of Drag Racing for example.
Firstly, about the sports team, a Greater Western Sydney based family team that has strong connections to the Drag racing community and the industry in general. Dad, Mario raced Top Fuel in the 70's had decided to make a comeback to racing with son, Mark driving the 500km/h in 4.5 seconds nitro dragster. I reached out to them to join our program.
About the sport of Drag Racing, it's a $100 million industry with 3,700 teams in Australia. Each of these teams have an average of 5 businesses associated with them. Wow, that's a lot a B2B opportunities! Drag racing also offers great B2C opportunities with 500,000 plus TV viewers nationally and now through streaming arrangements it is accessing 15 million viewers Internationally and growing.
This provided the opportunity to partner with international charity "Make-a-Wish" to promote the fantastic work they do for children.
We matched a business partner to the team and with all 3 organisations aligned, the team went on to win the Nitro Championships in May, gaining significant national and international exposure, increasing B2B and B2C opportunities and the planning has begun to build on what has already been achieved.
This is one successful 3-way partnership in the 100 million dollar sport of drag racing, with its roots in the USA and Australian base right here in Greater Western Sydney, we are actively seeking Australian and USA based partners as we build the program across the industry.
Now of course I’ve mentioned just one sport and one charity that created this unique opportunity, there are so many more... if you are a business in Australia or USA looking for unique ways to grow nationally or internationally, look to Sports BC.
by Bruce Mott