Launching a new business in this competitive world, as Sports BC is about to do, you need to ensure your ‘offering’, is either unique or you just do it a whole lot better than everyone else.
Once you have your offering defined there is no good having the best product in the world if no-one knows about it. How do you reach as many people as possible in the shortest period of time? In years gone by that would be through an advert in your local telephone books, your local print media, and if your budget can afford it, state and national paper. Finally, if you really have a budget, then producing a video for Television.
Traditional television marketing is in its sunset. Audiences are no longer watching programs when dictated to by the media channels. Audiences have been taping shows for years and now they are streaming live or watching video on demand and watching is no longer restricted to the TV in the lounge room, they are watching on computers, tablets and smartphones.
To capture new audiences, all companies now need a digital presence, website, Facebook, Twitter, Instagram and more are imperative along with a professional video. Your website is even becoming “old school” as we spend more time on direct response social media.
With DIY digital marketing you may not always control the reach you have in the global market. As a company, we all dream of having “the” video/product that goes viral across the world but unless it has that “grab” or specific market push, it may get lost in the millions of posts each day.
Digital marketing companies match your product to databases of names that meet your profiles. They can provide detailed statistics that record the “reach”, the number of people who clicked on, liked or shared your post. This allows you to analyse the success of your campaign and determine your return on investment. So, how do you reach “new” and loyal markets in this digital world?
Sport at all levels is a proven way to reach people. The participation or support of a Football team, a basketball team or the love of fast cars can break down barriers and create easy conversations between unlikely people. The unexpected sporting feats, the win against all odds, the devastating loss or the welcomed rise of various women’s leagues across the globe, they all bring new and different eyes to the screens.
Businesses that work with sporting communities create loyal customer bases, however, most mid-range businesses cannot afford the spend of supporting national sports or teams.
Sports BC are all about bringing Sports, Business and the Community together. We are getting very excited as the launch of our new program gets closer. Sports BC are offering a unique marketing program for Australian businesses seeking to expand into the USA or equally, USA business seeking to expand into Australia.
Our marketing program will bring together business and sport like never before as we stream live and on-demand sporting shows that will unearth new sporting feats and hero’s to targeted national and international audiences.
We are actively seeking businesses attracted to the opportunity to become a marketing partner and to access our sporting audiences at a fraction of the cost of mainstream marketing programs.
Sports BC believe our program will be a game changer in the industry.