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How to Speak Your Brand to Every Importer around the World?


Farrukh Mirza
Farrukh Mirza

Like most people, I love to travel and when I do, I always keep my eyes open for opportunities to buy or sell, not just my clothing products and services, but even beyond. Having spent my formative years living in three countries, I have come to respect and understand the power of globalisation.

One of the quickest ways to reduce the risks associated with trading overseas is to connect with your available networks of family members, old friends or work associates, and tap into their trusted networks for help and assistance.

The other more recent way is to go seeking your fortunes on Google Search and Alibaba in the hope you find someone genuine who can truly provide you the goods or services you seek, without ripping you off.

On the other hand, if you're a seller, you're spending thousands every month on social media marketing, and other such communications. Although these channels do work, rarely do they generate a sustainable ROI as the maintenance cost of running campaigns on them through changing algorithms and search ranking requirements can run into thousands a year.

For every ten that succeed, there's another ninety that have lost entire marketing budgets trying to go one up on their competition. I can say from personal experience, I have lost out many times to competitors with inferior products and services but bigger bulkier budgets and noisier marketing.

These three factors are probably the most limiting factors when it comes to export:

1. Language - English might be the preferred language but there is more to lose when you just stick to this as your only language to communicate. To do business in India, China, UAE or Iran, it is best to utilize the power of Hindi, Mandarin, Arabic or Farsi to communicate the true value of your product, service, and brand.

2. Establishing Credibility & Trust - We can all agree that nothing beats having your feet on the ground in every market you deal in, but it can be time-consuming and expensive if you choose the wrong partner to work with, or not know the legal and local ways of doing business. In these situations, wouldn't it be nice to have someone you can totally trust to help you win business without costing you your profit?

3. Red tape and logistics - If you ask any exporter what is the biggest headache facing them when they do business, their answer will be the red tape and logistical nightmare that faces them when they do trade, especially with a country where the goods don't land directly or come via another country. What if there was a business that could hold your hand through everything with the guarantees in place to minimize your risk with quality, payment, and paperwork.

Imagine being a meat and livestock grower in Australia, or a winemaker in New Zealand, or a spice trader in India, or a software engineer in Russia, or a silk carpet manufacturer in Iran - what if you could speak to one business and they would open markets for you, guide you through the challenges of media and marketing, and help you sell more through established trusted networks.
By 2018, we aim to establish our network offices in the USA, India, China and New Zealand, followed by Brazil, Chile, Uruguay, France, Russia and Iran, and so on.

We are currently looking to speak to importers, exporters, global traders and business associations who would be interested in partner with us within Australia or around the globe. Also, we are interested in speaking to angel or seed investors, entrepreneurs and business owners who would like to know more and get involved in this opportunity as our Regional Trade Partners, with ROI above current market rates.


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