Two months ago we, GWP Media and Bella Vista Business Alliance, were invited to start and operate the Greater Western Sydney Chapter of the American Chamber of Commerce in Australia - AmCham GWS.
AmCham is the largest and most influential business chamber in Australia. It has diverse membership consisting of huge corporations from the United States and Australia as well as the everyday entities with which we are all familiar. AmCham is the place where Australian and American SMEs are associated, share networking opportunities and do business with the World’s biggest companies.
Networking is a crucial part of any business. Presidents and Prime Ministers visit their counterparts – networking; leaders of the world economy attend world summits – networking; you coming to our events and meeting leaders of the biggest brands on this planet – the AmCham Networking. It’s an opportunity to get to know your fellow business operator, their needs as well as aspects of their life and become someone who can make a difference for them and their business. I’ve no inclination to consider networking as a business card exchange exercise. This is entirely misconceived. For a start, it’s disrespectful to your counterparts and their businesses and also ineffective.
Networking AmCham style is something which has never been done before in the Greater West. The calibre of speakers is second-to-non. Robbert Rietbroek , CEO of PepsiCo Australia & New Zealand will be the first guest speaker at the AmCham GWS launch event at the end of August. Robbert has vast experience in running companies and building brands for such global companies as Kimberly-Clark and Procter & Gamble. We can only imagine the level of his skills in the fields of marketing and business development. AmCham is an opportunity to learn from people like Robert direct.
Another reason for the AmCham seal of success becomes quite clear when you get to know their executives. Positive energy, excitement and trust in the brand exude from CEO, Niels Marquardt, and GM, Robert Hossary. Every AmCham Member is treated with the same respect and professionalism. Their attitude and that of their staff is exhilarating.
We all need to spend money wisely in our businesses and I would like to ask you to stop for a moment and think if you currently place your resources into the right place. Common sense told me a long time ago that it’s better pay a bit extra for that which is more valuable and brings a long-lasting healthy return on my investment. Often we are prone to stick to something that seems more comfortable because of familiarity. Comfort zones can lull us to sleep and like the casual ship’s Captain, we don’t see the reef until it gouges the hull.
We’re all excited here in the AmCham and Bella Vista Business Alliance. Fascinating guest speakers, outstanding achievers all, are coming our way and will help facilitate unique networking opportunities to the Greater Western Sydney. I urge you to register for the AmCham GWS events, test us and, arguably, make the best decision for your business. Joining makes you part of the most effective, responsive and productive Chamber of Commerce you can find.
I recommend that you visit the AmCham website and have a quick look at people and organisations with whom your business has a chance to be associated.
If you’re planning big, you’ve got to play big...
Have a great day and take care of yourselves and your clients.