Business Goes West...
I have always been a great believer in Western Sydney and its potential. Saying this nowadays is out of fashion and not many are ready to admit so publicly. I’ve met some genuine “Westies” who were born here, but they systematically imply that they were bred in the East or even in Parramatta, which in their opinion is not so “embarrassing.”
This kind of mentality is not healthy, damaging to business in general and it tends to work against those who live and work here. Fortunately, much needed changes are on the way.
And why not? Parramatta is the geographical centre of the Greater Sydney Area. The Hills Business District is becoming a major service and intellectual hub. Blacktown LGA is the biggest economy in Australia. South West is all about heavy industries, warehousing and logistical companies.
Greater Sydney’s population is around ten per cent of the whole of Australia. Annually, the economy generates in excess of $100 billion. Not too many countries have economies of this size. We accommodate two universities and the biggest TAFE in the country with the total number of students approaching 400,000.
What is necessary to become even more successful, so everyone participating in this massive economy can enjoy their own comfortable and prosperous place under the sun?
We all need to be more proactive and open to do business with each other.
Accessing suppliers in the area would be a good start. There are many of them. You don’t need to go to the “Big City” to find an intelligent solicitor or an excellent graphic designer or another top end professional.
Quality networking is a critical aspect for any growing and ambitious business. There are many different types of networking groups tailored for all kinds of businesses in the area. You just need to find one or more suitable for your business, your budget and requirements.
It’s not an idle theory but comes from my personal experience. We still might think that the grass seems greener in the neighbour’s yard, yet it’s actually greener where better care is taken.
There are some new exciting changes coming. State and federal governments have started to pay more attention. Large national and international firms are opening or relocating their head offices and facilities in the West. New commercial and industrial business parks are growing as we speak. We’re getting a better and more technologically advanced infrastructure than the older established regions. This is happening because we are skilled, have resources, massive growth potential and virtually unlimited human capital.
If you don’t do business in the West or you’re here but think you can do better, pause for a minute, look around, pay more attention to details, get to know the Greater Western Sydney Business Community, join business groups and maximise business expansion and growth.
If you need information on the area, would like to get to know other business people and start being more productive, you’re welcome to get in touch, have a chat and become part of a dynamic region and its booming economy. The possibilities here are limitless!
Have a great day and take care of yourselves and your clients.
by Dmitry Greku