SME Advocate, New Alliances & Partnerships
There have been some new and exciting developments for BiziNet in relation to our stand for small business and our ability to promote Australian enterprise. It is with pleasure that I report this to you.
Many years ago, I imagined a time when BiziNet could become an advocate for SMEs in Australia. This idea has remained an elusive goal, as up until now, the business was not substantial enough to have the level of influence I desired.
Through consistent networking and building the reputation of our online and published presence, BiziNet has realised key connections with organisations which have an impact at a national level.
The first of these is the Council of Small Business Australia (COSBOA) which has the attention of Federal politicians and top business decision makers. COSBOA has a position of a Small Business Advocate. Their membership consists of 28 members; all members are industry associations with access to approximately 6,000 businesses as members. Their role is one of gaining the ear of parliamentary and industry leaders, meeting with banks executives influencing the formation of business laws that impact small and family businesses.
While COSBOA have the power to influence, BiziNet has access to SMEs through our online and printed media and our business events. Due to our effectiveness in the media space, they were keen to form an alliance with BiziNet. As a result, there will be joint events, business education sessions, seminars, etc. This means, our clients immediately have access to a greatly expanded market.
As part of this collaboration, BiziNet has launched SME Advocate portal where small business owners can share their stories of unfair treatment they have experienced from government agencies at all levels, large corporates, landlord, etc. The online forum offers a place for these stories to be shared with fellow business owners while at the same time, having a greater impact on many levels. BiziNet’s association with COSBOA provides an opportunity to deliver a message from Australian small businesses to the top decision-makers at the federal level. The stories can be used as case studies to influence key stakeholders to take action.
Another exciting connection comes from the effectiveness as media partners for Business to Business expos. We began to receive requests from Australian and overseas businesses interested in connecting with us. They could see great benefit from a connection with an Australian-based media company. This BiziNet Media Partnership guarantees them a better access to the SME community in Australia – CeBIT Australia 2018, Bitcoin and Blockchain Fair 2018, B2BEXPO 2018 – Sydney, and Blockchain & Bitcoin Conference Australia. This is an important step in BiziNet achieving our growth and influence.
BiziNet’s Media Partnership with a number of Australian and International events means that businesses of our members and contributors, their brands, skills and knowledge will become much better known to the most proactive and energetic part of the business community.
Join us, come and visit our BiziWall at our stand at CeBIT Australia on 15-17 May.
by Dmitry Greku