As we all welcome the fresh start of 2021, it's high time that businesses start re-evaluating their priorities and to-do lists against their "new year, new me" goals. Reflecting upon the tremulous past year that shall not be named, there's no doubt that the rapidly digitising market has successfully kept us on the brink of insanity.
Mobile apps have and will continue to play a key role in helping us perform essential tasks with ease. Global pandemic or not, businesses will need to pursue all available avenues to stay abreast of their customers' increasing demands for enhanced convenience and digital accessibility.
A snapshot of why businesses should be investing in mobile app development for future growth potential
With 2.1 billion people worldwide relying on their smartphones to carry out their everyday activities, complexities are made effortless and physical boundaries are eliminated. Whether it's online shopping, Netflix binges or medical appointments, ongoing technological innovations have given way to today's "right here, right now" expectations.
- Mobile apps aren't exclusive to the tech-savvy, big players - The demand for mobile apps spans from banking to healthcare, education to leisure, and everything in between. Increased interest has made the mobile app development market more affordable, with solutions for every budget.
- Staying front of mind - The average consumer has about 25 mobile apps installed on their device and spends almost 40 hours a month interacting with them. Mobile apps empower customers to stay connected with businesses 24/7, from accessing pertinent information to making payments and managing their day-to-day activities with ease.
- Powerful marketing potential - Accounting for 42% of sales for Fortune 500 companies, mobile apps boost direct customer communication via in-app promotions, advertising, notifications and more.
No longer just another communication channel, mobile apps have become an indispensable, industry-agnostic tool for businesses of all sizes.
Here are the top 4 advantages of mobile apps for business
Maximises business exposure
Whether you keep it clean and simple or opt for all the bells and whistles, an attractive mobile app enhances the visibility of your products which catalyses your business's continued growth. Rather than relying on customers to patron your brick-and-mortar store or visit your website, a mobile app encourages regular, effortless interaction.
Without time and geographical constraints, a mobile app enables your business to send instant notifications of the latest offering while cutting through the noise and clutter of your customers' inboxes. A single notification is capable of successfully reaching 8% of the world's population, giving you the opportunity to expand your customer base.
Enhances customer experience
Vying with constant distractions and demands for their attention, a mobile app can up the ante and set you apart from your competitors. By remaining one step ahead of your customers' expectations, it elevates their experience and perceived value. A digital presence also inevitably cuts down on your store's operational costs.
Effective marketing tool
When it comes to finding a product or service, 85% of users have indicated preference for using a mobile app over a website. With all the essentials centred in an app, a customer can access all the information, newsfeed, saved preferences and solutions they need in the one place. Transactional barriers are lifted when all that's required to place an order is a single press of a button.
Small business or multinational company, mobile apps are now a need, not a want
With mobile apps seamlessly integrating into every aspect of our lives, their possibilities are evolving with each waking hour. Aligned with the latest consumer demands and global standards, market trends have shown that businesses will continue to generate higher revenues with e-commerce apps.
Ready anytime, anywhere, just a fingertip away, mobile apps are the go-to for any business that wants to boost revenue and keep up with the times. An increasingly integral part of running a successful business, digital advancements have made mobile app developments more achievable than ever.
Creating an app for your business doesn't have stay in a pie in the sky. The team at Connect Mobile Apps specialises in creating simple, custom mobile apps for small businesses with big dreams. Meeting your needs with innovative solutions, we'll bring your mobile app development vision to life.
Ready to harness your business's digital potential? Get in touch with Connect Mobile Apps today.